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Department of Arabic Media
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Department of Tamazight Media |
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Department of Islamic Media |
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These three departments include the following majors
and courses. In order to get his B.A degree, the student has to study them and
to pass successfully an exam on each of them.
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- Introduction to a range of mass media.
- Explores the history of media: creation and
development.
- Focuses on the role the media plays in shaping the
public opinion.
- Studies the impact of Media on the audience.
- Explores the
relationship that media has with politics, school, and society |
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- Introduction to media theories.
-Provides an interpretation of communication and
media, and set forth an attempt to
- predict their applications as well as their impact
on society.
- Gives a descriptive approach to a range of media
systems worldwide.
- Provides an analytic approach of the interaction
between the paradigms of media as a science, and its actual application in the
social arena.
- Studies the most famous media theories such as the
power theory, the freedom theory,
the social responsibility theory, the developmental theory
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- Contributes in shaping and orienting the
standpoints related to different situations.
- Generating knowledge and information as well as
disseminating it.
- Develops the social network and reinforce the
social cohesion.
- Contributing to
advertisement and publicity. |
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- Studies media psychology in general, and its
importance to Media.
- Explores the relationship between psychology and
media.
- Explores the impact that media psychology has on
the audience.
- Studies the
techniques used in media psychology |
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- Explores the notion of media technology and the
role it plays in reporting the information.
- Deals with a range of print, broadcast, and cyber
media technology.
- Sheds light on the role that media technology
plays in addressing the modern issues.
- Studies the way
in which media technology is used. |
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● Advertising and
Propaganda |
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- Introduction to the concepts of Advertising and
Propaganda.
- Explores the ways in which advertising is used.
- Studies the impact that advertising has on the
regional, local, and international
public opinion.
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● Management of the media
organizations |
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- Studies the management of news media
organizations.
-Explores the work in an organization. Focuses on
the planning, the time management related to media programs.
- Studies the ways of managing the financial
resources of the media organization.
- Explores the
large ways that relate to the information sources |
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●Media and the public opinion |
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- Studies the concept of public opinion and its
constituents.
- Deals with the different kinds of public opinion.
- Studies the ways
in which the public opinion might be influenced. |
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● Media and the public
relations |
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- Provides a definition of the public relations, and
explores the ways it operates within different organizations and institutions.
- Focuses on the personal qualities and the
professional skills that a public relations expert should have.
- Studies the different techniques required in
dealing with the internal and the external public opinion of an institution.
- Sheds light on
the relations that a print journalism expert or a broadcast journalism expert
entertains with the news media organization |
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- Explores the creation and the development of
satellite channels.
- Studies a wide range of satellite channels such
news, music, documentary, sport, pornographic channels….
- studies how the satellite channels present its
programs.
- Explores how the
satellite channels relate to the public opinion |
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Methodologies of the media research |
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-Focuses on the database collection methods.
- Studies the use of the bibliography, the
authentication of the sources, the facts collection; its reorganization and its
publication.
- Offers an
introduction to the scientific research and the way in which the research has to
be composed. |
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- Explores the ways inn which media might promote social
development.
- Explores the studies that have shown the importance of
media in the development
process
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- Studies the notion of Islamic media.
- Focuses on the theoretical paradigms on which
Islamic thought is grounded in its apprehension of media and their missions.
- Casts light on the Islamic historical experience
in the development of the mass media.
- Explores the
features of all the different sorts of the Islamic media |
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- Studies the notion of Tamazight media.
- Studies the principles of the Tamazight media, its
historical and intellectual backgrounds
-Focuses on the different modern Tamazight media
experiences. Both broadcast media and cyber- media are brought into account.
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- Studies the notion of Arabic media.
- Studies the most important experiences and
constituents of the modern Arabic media.
- explores the issue of censorship, freedom of
speech, editing and publishing in the Arabic
media.
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● Media writing
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- Explores the stages that media writing requires.
These include database collection, layout, drafting, filming, enunciating the
investigation, editing , publishing and disseminating.
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- Studies the notion of media planning.
- Explores all the different mass media strategies.
- Studies the
presence of the audience in the media planning. |
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- Explores the relationship that the media
entertains with the social, political, natural and cultural environment.
-Studies the role
that the media might play in promoting the protection of the environment |
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- Studies the professional code of Ethics related to
the mass- media.
- Stresses the urgent need of abiding by the truth.
- Stresses the right of the public opinion to have
access to truth.
- Stresses the
compulsory aspect of objectivity and conciseness, as well as the obligation of
avoiding defamation and forgery |
● Arabic Language
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- Interested in improving the news writing.
- Teaches the news writing techniques.
- Provides a model Arabic language related to news
writing that copes with the modern life and the technological development.
- Organises
training programs related to Arabic news writing |
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- Introduction to the Tamazight mother tongue.
-Introduction to the other Tamazight languages.
- Popularising and generalising the Tamazight
alphabet (Tifinagh)
- Teaching the Tamazight language.
- Introducing the Tamazight journalists to the
grammar of the Tamazight language.
- Organizing special training programs related to
the Tamazight news writing.
- Teaching the techniques of advertisement and
publicity in the Tamazight language.
- Studies the
Tamazight journalistic and the media terminologies |
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- The university uses other languages such as
English, Spanish, French and Dutch.
- The student may conduct a practical research in
the country’s language where he resides. It will be translated later.
- After completing
the second year from the B.A program, the student should study a second
language, which he will himself chooses |
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- During the B.A course program, the student is
required to take part in two training programs: one is short and the other is
long.
- The short training takes place before completing
the second year program. It is one day training in one of the known journalistic
institutions, or in a publishing house, or with a periodical, a journal or a
magazine. In case the student fails to find a place for his training, he may
conduct a research on an on-line journal or an on- line magazine. After
completing his training, the trainee has to translate his experience in a
monograph, whereby he describes the place of training, as well as the subject of
the research. Similarly, the trainee should write about what he has been doing
in this training. The trainee will obtain points for his research; these will be
included in the final required score he is supposed to get, should he get a
second year B.A program Certificate.
- As far as the
long training is concerned, it takes place before completing his B.A program,
either in the third of the fourth year. It consists of a practical training that
the student undertakes in one of the media or journalistic institutions. The
training lasts some days, interrupted or not, and which lead to the writing of a
monograph, both theoretical and practical. The trainee has to select the subject
of his treatise in accordance with his training. The monograph is compulsory,
should the student get his B.A degree. If the student is not able to fine a
location for his training, then the university will guarantee this by contacting
its offices and all the institutions with which the university has concluded a
memorandum of understanding. The prospective trainee will be notified of the
place of his training. In general, the location is usually near his place of
residence |
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